Editing was a very lengthy process as there were many things that needed to be taken into consideration, such as lip-syncing, pacing and making the video interesting by varying the shots. Everything had to be kept to the beat of the song, otherwise it wouldn't flow. The video would also look awful if the lip-syncing wasn't accurate.
To make the video more interesting we added a few different edits in. The first was 4 boxes, showing Alex doing multiple tasks at once on the screen.
We also added several flash and burn transitions, playing certain parts of the footage backwards and repeating little gestures quickly.
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