- Director – Jamie Thraves
- Made short films at University
- Used award-winning short film as a ‘calling card’ to get a ‘foot in the door’ with the video production company Factory Films
- Began by shooting three very low budget music videos – cost about £5,000 each
- As can be seen for many directors in the business it is a precarious existence where their livelihood is dependent on each commission
- Jamie Thraves submitted treatments for his two best known videos and each was accepted
Music video:
- Radiohead – Just
- £100,000 budget
- Shot in three days

This music video is seen as a very odd video due to the weird storyline. As the video progresses, we see that the man who laid on the floor becomes progressively angry. This will confuse the audience as they have no idea what caused him to feel this way.
- Coldplay – The Scientist
- £200,000 budget
- Shot in three days
Jamie’s Tips
- Use the lyrics but try not to be too literal
- Most importantly – go with the emotion of the lyrics
An example of this is 'The Scientist' by Coldplay.
Death Cab for a cutie 'I will follow you into the dark'

For this video, the lyrics are quite dark but the whole song is very relaxing. The video then shows the lyrics. As the hole grows bigger, the man ends up falling in. He then walks into the dark, just as the lyrics says.



A good start. Please try to analyse in more detail.
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