- Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
Metallica - Enter Sandman: This music video includes the band playing their instruments throughout the video.
N Sync - It's Gonna Be Me: Whereas with boybands, the majority of the music video includes choreographed dance routines. This is able to reflect the genre.
- There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
The 1975 - Robbers: This is a good example, as the whole video shows the lyrics. The lyrics include lines about guns, drugs and his relationship with a girl, and all of these things are found in the video. It is almost like we are watching the song.
- The demands of the record label will include the need for lots of close-up of the artists and the artist may develop motifs which recur across their work (a visual style).
5 Seconds of Summer - She looks so perfect: This video includes a lot of close ups and also many things that are associated with the band. These are things like their clothes, accessories and objects that are in the background, such as the Australian poster on the wall.
- There is frequent reference to the notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body.
Iggy Azalea - Fancy: This video shows Iggy looking at a screen, choosing her outfit for the video. Also the outfit includes a short skirt which is showing off her body.
- Laura Mulvey's theory of the male gaze - 'Visual pleasure and narrative cinema'
- Women viewed as objects of male erotic desire
-Men active/women passive
-Women do not have agency - they do not move the plot forward
- There is often inter textual reference.
All Time Low - I feel like dancing: This music video has many different references to other artists such as Katy Perry and Justin Bieber.
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